Gut und Böse in Wort und Schrift:
kurz lang
Hauptsatz Nebensatz
Zeitwort Hauptwort
Zeitwort Substantivierung
Zeitwort vorne Zeitwort am Ende
Aktiv Passiv
direkte Rede indirekte Rede
Zitat indirekte Rede
Wirklichkeit Möglichkeit
(Wirklichkeitsform) Indikativ Konjunktiv (Möglichkeitsform)
(nicht, nein und kein) Affirmation Negation (Verneinungen)
sicher nicht
verständlich intelligent
Punkt Beistrich
Punkt Fragezeichen
Wortwiederholungen seltsame Synonyme
The universal laws to tell a story.
The Spannungsbogen
Every story needs a hero.
And every hero needs his task.
• WHO is the main character? Focus on him.
• WHAT is his mission? Who is his opponent (human or nature/situation).
And what is the conflict he has to overcome?
Let the hero speak for himself!
Quote the hero! Let him tell …
• … his story [->blog]
• … what he has done.
• and WHY.
Create a drama!
• Let their be GOOD and EVIL, DARK and LIGHT.
• Let there be clouds to see the speed of planes.
• Let there be shades to see the flash of lights.
Don’t be boring!
Point precisely out what is special about this story!
• WHAT it is all about
• WHERE* and WHEN it is happening
• WHY is the hero doing this and HOW.
* Link to maps, connected stories, audio or videofiles.
Link!
Offer (or even write) related stories.
• videos
• audio-files
• maps
• related websites (partner websites)
Transport emotion!
Not merely information
• In every story there has to be a BEFORE, a WITHIN, and an AFTER.
• In every success story there has to be the GOAL, the RISK of FAILURE and the the HAPPY ENDING (or the FAILURE).
The 6 Ws
